AB447         MOTIVATE "RESISTANT" SMOKERS: TRAINING PRACTITIONERS TO DEVELOP INDIVIDUALIZED INTERVENTIONS

Author(s): 
Botelho RJ
ROCHESTER, NY, USA
Text: 
The World Health Organization's Tobacco-free Initiative aims to decrease global tobacco consumption (http://www.who.int/toh/). Currently, 4 million deaths a year are due to tobacco use, and this will rise to 10 million deaths per year within 20-30 years to cause one in eight deaths. Developing countries will account for 70% of these deaths. Yet in spite of such facts, tobacco use will remain the leading cause of death worldwide for the foreseeable future. Knowledge alone does not always change behaviour. In the same way, knowledgeable patients often have the skills to change but lack a critical factor: namely, motivation. Training methods are needed to help students and practitioners learn how to change their professional behaviours from an advice-giving to a motivational role in order to help so-called “resistant” smokers. This workshop will help participants develop the necessary skills to individualize their approach in ways that engage patients in the change process over time. For motivated learners, visit www.motivatehealthyhabits.com to download advanced preparation materials for the workshop.